Her involvement - and the show’s amusing straight-from-the-soaps setup - could easily make “Ringer” the CW’s biggest hit. But it also has Gellar, who amounts to CW royalty after her cult hit, “Buffy the Vampire Slayer,” aired on both the WB and UPN over seven seasons, before the networks merged to become the CW in 2006. The CW’s shows typically combine good-looking young stars, melodrama, mystery and nods to fashion. (It averaged a 2.1 rating among the entire 18-34 demo.) CW’s biggest hit, “The Vampire Diaries,” averages just a 3.0 rating among women 18-34, the main demographic group the network sells its advertising time against. As a relatively new, smaller network mainly targeting younger females, the CW’s ratings aren’t looked at in the same way the bigger, broader-skewing Big Four networks are.
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